Business Studies 12 – TERM 1 – WEEK 4 – Market environment

Market environment

The components of the market environment
• The Market (consumers/customers)
• Suppliers
• Intermediaries
• Competitors
• Other organisations/civil society (e.g. community based organisations
– CBOs, non-governmental organisations – NGOs, regulators, strategic
allies and unions)
• Opportunities and threats faced by the business – business has no
control over these factors