CAPS BS 10 TERM 3 WEEK 7 – 9 Business Plan
TOPIC – Business Plan
A business plan (including a financial analysis) that can be implemented (financial viability business plan)
• Business plans (including financial analysis) based on identifiedbusiness opportunities
— Analysis of environmental factors
— Components of the Business Plan
— Cover page and index (includes name of business)
— Executive summary
— Description of the business
o The long-term objective, mission and vision of the business
o The structure of the business (ownership)
o The product/service
o Legal requirements of business, e.g. license
— SWOT analysis
— Marketing plan
o Market research;
o Marketing mix, the 7 Ps: price, product, promotion, place, people, physical environment and process
— Competition