CAPS BS 10 TERM 3 WEEK 7 – 9 Business Plan

TOPIC – Business Plan

A business plan (including a financial analysis) that can be implemented (financial viability business plan)

• Business plans (including financial analysis) based on identifiedbusiness opportunities

— Analysis of environmental factors
— Components of the Business Plan
— Cover page and index (includes name of business)
— Executive summary
— Description of the business

o The long-term objective, mission and vision of the business
o The structure of the business (ownership)
o The product/service
o Legal requirements of business, e.g. license

— SWOT analysis
— Marketing plan
o Market research;
o Marketing mix, the 7 Ps: price, product, promotion, place, people, physical environment and process

— Competition